Leveraging strategic Discord engagement to transform follower counts into high conversion rates
In 2023, a French Retailer (a major computer hardware vendor) partnered with a micro-influencer (8K YouTube subscribers) for a custom gaming PC giveaway campaign. With Discord as the central hub for community engagement, supported by strategic platform amplification, the campaign achieved reach metrics equivalent to creators with 400K+ followers and drove exceptional conversion rates that outperformed traditional influencer marketing benchmarks by 380%. The Discord-centered approach created a sustainable ecosystem of daily engagement that directly translated to engagement.
French Retailer faced three critical challenges in the competitive e-commerce landscape:
The primary objective was to create a high-impact campaign with a modest budget that would drive measurable conversions while building community engagement around French Retailer's gaming PC offerings.
"We needed to find a way to compete with larger retailers who were spending 5-10x our influencer budget. The challenge was creating outsized impact with limited resources."
— Marketing Director, French RetailerRather than pursuing established influencers with large but passive audiences, we developed a Discord-centered community strategy with multi-platform amplification, using a micro-influencer with a highly engaged audience as the catalyst:
We identified a YouTube creator with only 8K subscribers but exceptional engagement metrics and untapped potential on other platforms. The creator had expertise in custom PC building but had not yet expanded to Twitch streaming.
The campaign centered around a high-value custom gaming PC built by the influencer, creating authentic content while showcasing components available on French Retailer.
We expanded the creator's reach by launching their Twitch channel with 36 hours of streaming (including 8 hours dedicated to PC building), supported by Twitter amplification and YouTube content, creating a multi-platform ecosystem.
The cornerstone of the entire strategy - A points-based Discord community was established as the central hub for all campaign activities. This ecosystem featured daily engagement activities, exclusive promo codes, and community challenges that maintained consistent interest throughout the 3-week campaign period. Discord served as the primary conversion channel, directly linking engagement to sales.
Starting platform with modest but engaged audience
36 hours of streaming across 9 days
Amplification channel with viral contest mechanics
Community hub with points-based engagement system
The campaign delivered exceptional results across all key performance indicators:
The "Le PC GAMING de la BAV'ARMY n°001" campaign on Gleam.io delivered exceptional engagement metrics:
The campaign demonstrated that a micro-influencer with just 8,000 subscribers could generate engagement and conversion metrics equivalent to creators with 400,000+ followers when leveraging a strategic multi-platform approach with a robust community engagement system.
This case study demonstrates the untapped potential of micro-influencers when paired with a Discord-centered community strategy and strategic platform amplification:
Discover how our customized solutions can meet your specific needs.
Book a consultation View other case studies